Good news from the management of ASM Assembly Systems GmbH & Co. KG (formerly Siemens Electronics Assembly Systems) at the Siplace press conference.
Günter Lauber, CEO of ASM Assembly Systems, and W. K. Lee, CEO of new Siplace parent ASM Pacific Technology (ASMPT), reported on the company’s good performance and the progress made in integrating the team into the Singapore-based ASM group. Only nine months after the takeover in January of this year, the team is benefiting disproportionately from the industry’s growth, allowing it to account for a good part of ASMPT’s record results and almost one third of its revenues.
At the center of the press conference on the upcoming Productronica was the progress made in integrating the company into the ASM group. ASM Pacific Technology (ASMPT) had acquired the Siplace team and its SMT business in January 2011 from Siemens and integrated it as a separate business unit under the ASM Assembly Systems name.
In his presentation, Günter Lauber, CEO of the teams, pointed out the rapid success of this integration, for which he credited in part the industry experience of the ASM group, which has for many years been a leader in the backend/chip assembly segment with its solution for waver and chip production.
According to Lauber, thanks to the new owner’s decision to keep the team in place along with its locations and its cluster organization, the company did not have to waste any time with restructurings in the current boom, but could focus on serving the needs of customers and markets. In a second integration phase, the team plans to gain additional market shares by exploiting its improved access to Asian markets, lowering its costs through shared sourcing and expanding its solution spectrum through new R&D initiatives.
Günter Schindler, COO of ASM Assembly Systems offered detailed insights into his company’s current developments and innovations for this year’s Productronica.
In response to the concrete challenges facing electronics manufacturers in the areas of new product introductions, setup changeovers and volume production, Schindler presented the latest solutions developed by the company’s engineers. The spectrum of innovations ranges from NPI solutions such as Smart Pin Support or Alternative Components to high-mix setup concepts such as Random Setup or Constant Table to general efficiency improvements with Smart GUI, LED Pairing or Nozzle ID Scanning. Schindler underscored several times that modern SMT solutions are increasingly based on intelligently intertwined hardware, software and service components and that the Siplace team succeeded in making significant progress over its competitors in these fields in recent years.
W. K. Lee, CEO of ASMPT, noted in his presentation that the integration of the Siplace team is progressing successfully also from the perspective of the parent company’s management team. From a strategic viewpoint, the acquisition of the team made the ASM group the only provider who can serve its customers in the electronics industry with expertise in the entire process chain from wafer production to chip assembly and packaging to SMT placement.
ASMPT itself has been the global leader in chip assembly, lead frame and bonding equipment for the chip assembly and packaging fields since 2002.
During the first six months of 2011, the business with Siplace solutions was a significant factor in the group’s sales growth of 48.8 percent to US$ 944 million, a new record. W. K. pointed out that the group continues to target synergies by expanding its cooperation in the areas of component development and sourcing via shared in-house production or purchasing from outside suppliers. As far as marketing is concerned, the team’s business should benefit from the ASM Group’s close customer relationships in Asian markets. In this area, Siplace has been very successful with large, internationally operating customers, but has yet to make serious inroads with the large numbers of regional producers.
Asked about his long-term and medium-term outlook, W. K. Lee referred to the in-house slogan, which employees of Siplace and ASM had selected for their wide range of integration projects: Together #1.
productronica, A3.377
The Siplace solutions which are leading hardware and software and innovative service are able to react quickly and perfectly to all customer requirements. The company wants to prove this at Productronica 2011
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