The Electronics Group of Henkel has appointed Brian Betti as the company’s new Americas Sales Director. Having worked in the electronics industry for over 20 years, the last 15 of which have been spent in sales roles at Henkel, Betti was the obvious choice for this important position. He began his electronics career with a small solder materials company, where he spent five years before taking on the position of territory sales manager for Multicore, a solder business which was ultimately acquired by the company. With a passion for sales, he continued to advance in customer-facing roles, moving into regional sales management, channel management and then assuming his current position.
Part of the challenge and the reward of Betti’s new role are to ensure growth in the region with a constant eye on progress globally. As numerous Henkel customers are multinational, this involves connecting with customer engineering teams both at the design and manufacturing phases. While not all customers manufacture product in the Americas, engaging with the Americas-based design centers is critical to supporting a successful rollout at receiving manufacturing sites, wherever they may be globally.
In his new role as Americas Sales Director, Betti plans to leverage his past achievements and experience to ensure broad strategic account coverage and success, while improving the overall customer experience. “I have no doubt that our team will achieve its objectives,” concludes Betti. “We have the right products, the right people and are partnered with the world’s top electronics companies. The next few years are going to be very exciting.”
Betti holds a degree in Business from Northeastern Illinois University. As Americas Sales Director, he will be based in Chicago, Illinois.
Share:
