The electronica trade show is considered an international summit meeting for the global electronics industry. It presents the entire spectrum of electronics and shows the latest trends and developments – for components and systems, and also for applications. Both exhibitors and attendees alike were highly satisfied with the way the trade show went: According to a survey performed by TNS Infratest, 87 % of the exhibitors and 94 % of the attendees assessed electronica 2006 as “very good to good”.
The survey also revealed that 89 % of the exhibitors and 86 % of the attendees expect that the economic upswing will carry on or that the current market situation will continue to hold. The fine-tuned trade show concept and the positive tone on the market contributed to the fact that more electronics professionals attended electronica 2006 than attended the previous event. Approximately 78,000 industry experts (2004: 74,200) came to electronica 2006 and ensured that the trade show was bustling with activity for four days. This represents an increase of 5 %. During the four days on which it was held, electronica 2006 set new records. From 14th to 17th November 2006, the exhibitors recorded higher numbers of visitors at their booths. Furthermore, the quality of the attendees and the international mix among them rose significantly. The economic upturn made its presence felt in every hall.
60 % of the exhibitors were from outside Germany
For electronica 2006, a total of 2,961 international exhibitors covered an overall exhibition area of 152,000 square meters of floor space spanning the New Munich Trade Fair Center’s 14 halls. The percentage of companies coming from outside Germany rose to 60 %. There was a significant rise in the number of exhibitors from China, the USA, Great Britain and Hong Kong. The trend towards an increasing percentage of the attendees coming from outside Germany continued. Compared to the last time that electronica was held, the share of international trade attendees rose by another percentage point to 45 %. High growth rates were recorded for the USA, the Central and Eastern European countries, Russia, Israel, China, Japan, India and Brazil.
Once again, the organizers were able to increase the share of electronics professionals among the attendees and draw a more highly qualified group of attendees: 99.3 % (2004: 98.7 %) of the attendees were from the field of electronics. The percentage of electronica attendees who hold a position of leadership in their company rose to 72 % (2004: 69 %). Decision makers accounted for 93 % (2004: 88 %) of the attendees, and 29 % (2004: 24 %) have the final say in decisions.
Focus on applications
Another factor contributing to the rise in the number of attendees was the sharpened focus on applications. With “electronica automotive”, “electronica embedded”, “electronica wireless” and “electronica MicroNanoWorld” the electronics industry’s growth sectors present themselves on individual platforms. Their congresses, forums and exhibition areas attracted many attendees.
With 230 delegates right from the start the “electronica automotive Conference” enjoyed a successful debut. “electronica automotive” presented the latest developments, innovations and trends.
Klaus Dittrich, Managing Director of Messe München International: “With the new concept, the ‘electronica automotive’ segment was extremely well received. We will continue to expand this area.” Electronica 2008 will take place from 11th to 14th November 2008 on the grounds of the New Munich Trade Fair Center.
EPP Europe 403
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