With research indicating that B2B buyers increasingly prefer to conduct extensive research independently before engaging with sales representatives, Tagarno has introduced a new configurator which it says B2B buyers to explore the extensive range of digital microscopy options independently. Offering a streamlined five-step process (or fewer, depending on the chosen microscope), the configurator guides users through selecting the perfect accessories and software to meet their unique requirements.
Using videos and before-and-after photos, the configurator provides insights into the value and functionality of various software and accessories, facilitating informed decision-making. Once the ideal microscope configuration is assembled, users can seamlessly request a quote for their chosen setup.
This innovative tool consolidates comprehensive product information into one easily accessible platform, eliminating the need for customers to engage directly with the company or local sales representatives. By presenting compatibility between individual products and showcasing the full potential of its microscopes, the configurator simplifies the selection process for customers.
