David Kammerer, Sales Manager at Europlacer, explained his exhibitor strategy: “Our plan to welcome people to the booth but not take up their time with protracted demonstrations paid off. It wasn’t that long ago that we engaged everyone in the region with our launch of the atom platform,” he said. Kammerer acknowledged that most visitors to the stand already knew about the atom, with many keen to discuss that platform but also equally interested in the company’s iineo+ machine. “I am delighted with the business opportunities our team secured at this event,” says Kammerer.
President of Speedprint, Mark Brawley, exhibited the company’s SP710 print platform. This premium model features their ADu+ dispensing technology as standard, and was equipped with the optional S-Track package. This lets users place barcode labels at the very first stage of SMT assembly to deliver the ultimate in line-wide process traceability. “Over the 15 months since its launch, S-Track has become increasingly popular as manufacturers get wise to the advantages of comprehensive process data at a per-board or per-panel level,” explains Brawley. “We see some of our EMS customers using this technology to refine and validate their process, and to provide a deeper level of reporting to their contract customers.”