“It is not just a case of reducing prices. Anyone can do that,“ points out president Ian McEvoy. “Our stated goal is to be the number-one low-cost equipment supplier in the industry, offering the best customer value while securing profitability and earnings growth to sustain our expansion plans. In everything we do, we aim to reduce costs without affecting quality.“
McEvoy confirms that the cost-reduction strategy remains on target and that this initiative is just the first of many tangible benefits that the company will deliver. “Yes, the market downturn forces us and our competitors to scrutinize the way we manufacture and sell. We took the path of cost improvement and now that this is paying back, we are able to provide a lower cost solution.“ In addition, he adds, “That means we can counter the paradigm that Universal Instruments is a high-priced supplier.“
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