Steve Cooke, Sales Manager at the company, comments: “The availability of smaller quantities on mini reels helps us deliver a more competitive NPI service to our customers. With many new jobs being introduced, smaller reels help to reduce the cost to clients for prototyping. Mini reels also allow us to be more strategic with our inventory by holding selective quantities of a broader range of devices on Ready Reels; this has allowed us to optimise one of our high speed SMT lines specifically to improve lead-times for our customers.” The production teams of the company see Ready Reels as pivotal in allowing a more agile prototyping service without impacting on the company’s highly competitive UK volume production assembly services.
