Workbench products, by their nature, involve a high degree of user interaction which, in turn, calls for a detailed understanding of industrial ergonomics. With its innovation-driven design process, the company aims to deliver products that marry best-in-class performance with ease-of-use. With electronics production operating globally, workbench products must meet differing regional needs. Under the single OK International brand, the company will be able to apply the weight of its design, manufacture, distribution and support infrastructure, to better understand users’ needs and to provide localized support tuned to regional requirements.
The single OK International brand also offers customer benefits regarding sales and support. As companies look to reduce their supplier base and distributors focus on key brands, the ability to source valuable quality soldering, dispensing and fume extraction solutions from a single brand name of products that work together, offers significant supply-chain advantages ranging from reduced costs to easier spares management. Likewise, a more focused global sales channel will speed communications between customers, distributors, product experts and users.
EPP EUROPE 414
