Part of the challenge and the reward of Betti’s new role are to ensure growth in the region with a constant eye on progress globally. As numerous Henkel customers are multinational, this involves connecting with customer engineering teams both at the design and manufacturing phases. While not all customers manufacture product in the Americas, engaging with the Americas-based design centers is critical to supporting a successful rollout at receiving manufacturing sites, wherever they may be globally.
In his new role as Americas Sales Director, Betti plans to leverage his past achievements and experience to ensure broad strategic account coverage and success, while improving the overall customer experience. “I have no doubt that our team will achieve its objectives,” concludes Betti. “We have the right products, the right people and are partnered with the world’s top electronics companies. The next few years are going to be very exciting.”
Betti holds a degree in Business from Northeastern Illinois University. As Americas Sales Director, he will be based in Chicago, Illinois.
