The new corporate identity with new brand logo stems from a process of change over many years, which is reflected in the sales structures and product range, as well as other areas. At the core of the recreated brand identity is a new company logo, which together with a new trademark, new company colours and clear typography stands for the company’s unique range of activities in the marketplace. The decision is based upon the sustained development of the company in recent years.
The new brand represents the creativity of our staff, their capability for innovation, the high precision of our machines and the living partnership in all our dealings with our customers.
At the same time a completely new company web page will be launched on the Internet. In the months to come this will be extended into a communications platform between customers and manufacturer. The aim is to reduce the response time for enquiries and provide new service quotations for customers on the Internet.
Productronica A4/477
Finetech CEO Gunter Kuerbis
Dominik Horn, product manager
Dr. Matthias Winkler, head of R&D
eppe400
