The internationality of exhibitors and visitors reached a new high. While participation by companies from abroad rose to 54% (2019: 51% ), the proportion of international visitors increased by more than two points to around 58%.
Dr. Reinhard Pfeiffer, CEO of Messe München said: “With these outstanding figures, productronica once again proves that it is the most important event for electronics manufacturing worldwide. In addition, the strong and increased number of visitors from China and the U.S. underscore this leading position.”
In the overall rating, both exhibitors and visitors were once again very satisfied with productronica. According to a survey carried out by the market research institute Gelszus, 99 percent of the visitors rated the event as excellent to good. In addition, 97 percent of the visitors surveyed said that productronica had lived up to their expectations as regards innovations.
On the exhibitor side, productronica also received top marks. For 92 percent of companies, the trade fair was excellent to good. 94 percent of the companies praised the high quality of the visitors.
productronica Exhibition Director Barbara Müller is delighted with the positive ratings: “It’s great to see that the event was able to build on the very good results from 2019 and even exceed them in some cases. The excellent quality of visitors in particular demonstrates how extremely highly regarded productronica is in the industry.”
In total, 42,000 visitors from 94 countries came to Munich. After Germany, the countries with the largest number of visitors were (in this order): Italy, Austria, Switzerland, France, the United Kingdom, Poland, the Czech Republic, the U.S., China, and the Netherlands.
Strong growth for exhibitors from China
This year’s event also showed why China is so important for productronica. Compared to 2019, the number of Chinese exhibitors increased by approximately 50 percent to around 80 companies, putting China in third place among the top exhibiting countries behind Germany and the U.S.
At the same time, the space occupied by companies from China increased by over 100 percent. While the figure was around 780 m² four years ago, it was around 1,800 m² at productronica 2023. That means China was in fourth place behind Germany, Italy, and the Netherlands among the countries with the largest exhibition space.
