Messe München is celebrating the 25th anniversary of Messe Muenchen Shanghai Co., Ltd., established in 2001. The subsidiary, operating with over 170 employees across Shanghai, Beijing, and Shenzhen, now organises more than 15 events from the Munich portfolio as well as cooperative trade fairs. In its best financial year to date, 2024, the unit generated €128 million in revenue. CEOs Dr. Reinhard Pfeiffer and Stefan Rummel noted that more than 12,000 exhibiting companies met over 1.6 million visitors at China-based events last year.
Among the key formats operated by the subsidiary is electronica China, a direct counterpart to the Munich-based electronica trade show and an established platform for the electronics components and manufacturing supply chain in Asia. Messe München also holds a stake in the Shanghai New International Expo Centre (SNIEC), reinforcing its physical infrastructure in the region.
For European electronics manufacturers and suppliers, the China subsidiary's scale and reach underline the continued importance of the Asian market as both a sourcing hub and a growth opportunity, with cross-pollination between Munich flagship events such as productronica and electronica and their Chinese editions remaining a key part of Messe München's international strategy.
Quelle: Messe München (productronica/electronica) – https://messe-muenchen.de/en/press/press-releases/25-years-of-successful-presence-in-china.html
