Previously, Choi held leadership roles at Hanwha Semitech, including as Vice President of Sales for the US and Canada, and Western Regional Sales Manager. His extensive background also includes engineering leadership positions at Samsung and Dynatech, where he focused on advanced SMT solutions and customer-centric innovation.
In his new role, Choi will be responsible for driving business development initiatives across North America, strengthening customer relationships, and expanding the company’s market presence in the region.
“We are thrilled to welcome Mark,” commented Tom Zabkiewicz, Executive Vice President at the company. “His deep industry expertise and commitment to excellence align perfectly with our mission to deliver cutting-edge solutions and unparalleled service to our customers.”
Choi holds a degree from the Korea Advanced Institute of Science and Technology (KAIST) and is based in Garden Grove, California.
