“Micromax aims to be the leading brand for electronic thick film inks, pastes, and ceramic tapes,” said Tim Chang, global business leader for the new brand. “The new brand name won’t impact our offerings or how we work with customers. Our high-quality products, exceptional customer service, and broad-based expertise remain the same. It will simply be faster and easier to identify our offerings.”
The company says the new name unifies nearly 800 products under a single cohesive brand, simplifying how distributors and customers can identify and specify their preferred products. Changes include:
- GreenTape will now be known as Micromax GreenTape
- Heatel becomes Micromax Heatel
- Intexar becomes Micromax Intexar
- Fodel becomes Micromax Fodel
