Rutronik Elektronische Bauelemente GmbH has recently opened its own sales office in Estonia. The office in Tallin focusses exclusively on Estonian customers. Before that, the branch office in Kaunas / Lithuania had been in charge of the customer structure of Estonia, while the branch office in Helsinki had covered the customers with strong ties to Finland. The new location has been assigned to the area of northeastern Europe under the direction of Dierk Enders, Area Manager Eastern Europe, who is reporting directly to Frank Rotthoff, Sales Director Europe. This ensures the strategic integration into European sales and establishes the interface to Western Europe and Scandinavia. Apart from the Estonian customers, the West-European clientele will also benefit from the new location: Due to the increasing shift of production facilities to Eastern Europe and Estonia respectively, it is essential that customers across Europe receive the same standards regarding service and quality. The staff of the new branch office has profound trade knowledge in the local distribution landscape. After positive market and customer feedback, it is intended to increase the entire Baltic team in the product and application consulting as well as in the internal sales department. The product portfolio in Estonia covers semiconductors, passive and electromechanical components in addition to wireless products, displays as well as embedded boards. The franchise partners include leading manufacturers. Moreover, the entire service spectrum, consisting of design-in support, logistics and supply chain management solutions, is available. “With our new office in Estonia, we have added another strategically important location to our European sales network. The continuation of our service quality and customer strategy is of utmost importance, in particular, for companies in the automotive supply industry and electronics manufacturing services (EMS) with international and trans-border production. As a leading distributor of European origin, we are ideally positioned to meet this requirement,” announces Rotthoff, Sales Director Europe.
Currently, the company is represented with its own branch offices in 25 European countries. In the course of the increasing shift of production facilities to Eastern Europe as well as the EU enlargement to the East, these markets are considered very attractive for the component industry. For Rutronik, this development has been above average already. Apart from Estonia, the enterprise is represented with its own team and local branch offices in the Czech Republic, Poland, Romania, Hungary, Slovenia, Lithuania and Russia.
EPP Europe 414
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