DEK has unveiled new regional online portals designed to enhance its ability to meet the local requirements of its global customer base. Providing visitors to its website with even easier access to information in their own language, the new regionalised web content will enable customers to easily identify product and process solutions based on their specific market requirements. All visitors to the website will now be greeted with a message asking them to select their required region.
Once selected, the website will automatically process this information, ensuring that the visitor is redirected to their regional content of choice on all subsequent visits. The web portal features European, US and Asian variants.
“Naturally, as a global technology leader, we understand the importance of meeting the challenges of local markets. Although we have delivered regionalised web content for some time, the new welcome screen and regional portals enhance our ability to respond to the local needs of our customers even further,” explains DEK’s Global Marcom Director, Karen Moore-Watts.
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