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Europlacer appoints new marketing partner in Germany

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Europlacer appoints new marketing partner in Germany

SmartRep Founder Rudolph Niebling and CEO Andreas Keller

Source: Europlacer / SmartRep

Manufacturer of SMT pick & place systems and stencil printers Europlacer has agreed the terms of a new partnership with high-tech electronics manufacturing equipment distributor SmartRep GmbH. The partnership sees the Hanau-based company selling alongside Europlacer’s division in Germany and across German-speaking territories in Europe.

“SmartRep is looking to revolutionise the German market and we are in the ideal position both in terms of our business model and our geographic locations to support that ambition,” explains John Perrotta, Group Sales & Service Officer at the manufacturer

“Europlacer is the perfect supplier for our SMEs,” SmartRep CEO Andreas Keller said. “Whether for EMS or ODM manufacturers, whether high-mix low-volume or vice versa, [it] is absolutely competitive in terms of technology because flexibility is not just a watchword. The [company’s] teams focus on developing and delivering exceptional assembly solutions, which fits our business model perfectly,” he concluded.

“Europlacer, the product, the technology and the team behind it are convincing,” Rudolf Niebling, founder of SmartRep, said. “Right from the start of production, great importance is attached to top quality.”

 “We plan to step clearly into the light and help to revolutionise the market with products and solutions that are absolutely right for it,” Europlacer’s Perotta added. In addition, we bring decades of proven experience to businesses in these territories, along with the optimum solutions for those seeking to match the challenges that small and medium-sized customers are faced with every day, week and month.”

Europlacer already has a Support Hub and Demonstration Centre in Glauberg near Frankfurt which  will continue to operate as a resource that parallels the local infrastructure offered by SmartRep.



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