In my capacity as the new exhibition director, I am pleased to be able to give the starting signal for productronica 2011. A good twelve months before the start of the trade fair, the world’s most important event for electronics production is already casting its shadows at exactly the right time. Coping with the current market situation and, in particular, consolidating the economic recovery call for great efforts: entrepreneurial thinking and action with an eye on the future, courage and primarily a reliable partnership. productronica will therefore enable all market participants to present their company and products in an effective manner and also support them as a strong partner to an even greater extent in attaining their goals.
Some important innovations form the basis in this respect: in addition to an extensive partnership marketing program, a lucrative early booking discount and the option of distributing an unlimited number of free vouchers for day tickets to customers, the highlight topics will offer, in particular, some decisive advantages. Every day of the trade fair will feature a different focal point: photovoltaic manufacturing, electronic manufacturing services, manufacturing software and organic electronics.
Why these highlights? They will enable us to combine information and events relating to these topics, thus creating a highly attractive program every day for our exhibitors and visitors in addition to the value-added chain of electronics manufacturing. One example from photovoltaic manufacturing provides conclusive proof: mechanical engineering companies such as Trumpf Lasertechnik are concentrating on this market and will present their innovative products for the production of solar cells at productronica 2011. These companies will be able to precisely address their customers during the highlight day. productronica will therefore also live up to its claim of purposefully supporting industry developments – for a still flourishing economy and a successful partnership.
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